Summer 2005 Jobs In Alaska

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Pull YouTube videos into cash

Pull YouTube videos into cash

Christopher Capozziello for The New York Times

Michael Buckley, host YouTube, at his home in Connecticut.

By Brian Stelter

Published: December 10, 2008

Making videos to YouTube – for three years, a pastime for millions of Internet users – is now a way of living.

Michael Buckley quit his day job in September. He says his online program is "silly" but helped pay for credit card debt.

A year of YouTube, the powerhouse of online video, invited members to become "partners" and added publicity for their videos, the most successful users are earning six-figure incomes on the Web site. For some, like Michael Buckley, host of a self-taught chat with celebrities, film is funny videos now a full time job.

Mr. Buckley gave up his day job in September, following gains of online shoppers had passed large his salary as an administrative assistant for a company to promote music. Your online program three times a week "is nonsense," he said but it has helped him escape from his credit card debt.

Mr. Buckley, 33, was part-time host of a weekly program on a channel access Connecticut in the summer of 2006, when his cousin began publishing excerpts from the show on YouTube. The comic diatribes about celebrities attracted viewers online and before long Mr. Buckley was adapting its segments, called "What the Buck?" for the Web. Mr. Buckley knew the show was "just going to go so far on public access. "

"But on YouTube," he said, "I had 100 million hits. It's crazy."

All I needed was a $ 2000 Canon camera, a piece of fabric $ 6 for a backdrop and a couple of work lights from Home Depot. Mr. Buckley is an example of democratization effect on Internet publishing. Sites like YouTube allow anyone with a broadband connection to find a fan following, simply by posting material and online promotion.

Of course, the creation of an online audience takes time. "I spent 40 hours a week on YouTube during more than a year before he made a dime, "said Buckley – but at least in some cases, is paying off.

Mr. Buckley is one of the original members of the YouTube partner program, which now includes thousands of participants, from video makers basement to large media companies. YouTube, a subsidiary of Google, place ads in and around partner videos, splitting revenue with the creators. "We wanted to turn these hobbies into businesses," said Hunter Walk, product management director for the site, users who called Mr. Buckley popular as "unintentional media companies."

YouTube declined to say how much money earned partners on average, in part because advertiser demand varies for different types of videos. But a spokesman, Aaron Zamost, said "hundreds of YouTube partners are earning thousands of dollars a month." At least some are doing full-time life: Mr. Buckley said he was earning more than $ 100,000 of ads on YouTube.

The program is a partial solution to a pressing problem for YouTube. The records 10x sites video views like any other video-sharing Web site in the United States, however, proved to be difficult for Google to profit of, because a vast majority of videos are posted by anonymous users that may or may not have the rights to the content they upload. Although YouTube has stopped much of the distribution illegal video on the site, remains wary of putting ads against the content without the explicit permission of the owners. As a result, only about 3 percent of Videos of the site are supported by advertising.

But the company has high hopes in the partner program. Executives compared to Google AdSense, the technology that revolutionized the advertising and allowed publishers to place text ads next to its content.

"Some of these people are doing videos in his spare time, "said Chad Hurley, YouTube co-founder." We feel that if we were able to provide a real source of revenue, which could be able to improve their skills and create better content. "

In an age of media industry layoffs, revenue source – and the prospect of a one-person business media – can be especially attractive to users. But video producers as Lisa Donovan, that the posts of comedy YouTube and attracted attention in the fall of parodies of Gov. Sarah Palin of Alaska, do not make it look easy. "For new users, is a lot of work "Said Donovan." Everyone is struggling to be seen online, we must develop strategies and the market itself. "

Mr. Buckley, who majored in psychology in college and lives with her husband and four dogs in Connecticut, filming her show from home. Each episode of "What the Buck?", Is considered an average of 200,000 times, the most popular and have reached three million people. He said that writing and recording the value of five minutes of jokes about the return of Britney Tourist and skills Spears Miley Cyrus dance is not as easy as it sounds. "I really worked hard to perfect my presentation skills and writing" said.

As your traffic and revenue grew, Mr. Buckley had "so many opportunities online that it could not work any more." He quit his job at Live Nation, the music promoter, to focus full time on the Web program.

There is a symmetry in the story of Mr. Buckley. Some Internet celebrities called to see YouTube as a way to television. But Mr. Buckley started on TV and found fame on YouTube. Three months ago, signed an agreement development with HBO, an opportunity for many aspiring media dream. Still, "I feel YouTube is my home," he said. "I think the biggest mistake any of us have personalities Internet option is set to internet and then leave. "

Cory Williams 27 years, a producer of YouTube in California, agrees. Mr. Williams, known as smpfilms on YouTube, has been dreaming up videos online since 2005, and said his big break came in September 2007 with a parody music video called "The Kitty Song half." The video, which introduces evil feline companion of Mr. Williams, has been viewed more than 15 million times. On a recent day, the video includes a Coca-Cola.

Mr. Williams, which has about 180,000 subscribers his videos, said he was earning $ 17,000 to $ 20,000 a month through YouTube. Half of the profits come from ads on YouTube, and the other half comes from sponsorships and product placement in their videos, a model that has taken the traditional media.

On YouTube, it is clear that the established media entities and users up-and-coming are learning from each other. The amateur users are creating narrative arcs and videos once a week, enticing viewers to visit with regularly. Some, like Mr. Williams, are also adding points to their product placement videos. Meanwhile, brand companies are integrating its videos on other sites, taking signals from users on online promotion. Mr. Paseo called a subtle "cross pollination" of ideas.

Some of the members are the largest media companies, which have more video views include Universal Music Group, Sony BMG, CBS and Warner Brothers. But individual users can now compete alongside them. Mr. Buckley, who did not even have access to high-speed Internet two years ago, said his hobby YouTube has changed their financial lives.

"I did not start to earn money ", he said," but what a pleasant surprise. "

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Passive investor in several private corporations and LLC’s located in New York City, Long Island, N.Y. and also in Washington, D.C.

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